London-based design consultancy CAPELO and New York-based MNA have collaborated to design the new flagship store for Watches of Switzerland, at 60 Greene Street, in the heart of the fashionable SoHo district of New York…
Sourced through Scoop.it from: illumni.co
With more than 8,300 square feet of retail space over two floors, the boutique has a stylish palette of materials including exposed brickwork and polished plaster walls, oak floors and tin tile ceilings. Together with a carefully considered lighting scheme, this creates an elegant backdrop for the products on display, while remaining sympathetic to the character of SoHo.
Linear LEDs highlight the 30ft wide street frontage, while track-mounted narrow beam LEDs located within an architectural pocket behind the façade provide accent light to the storefront window displays. Generous 12-foot ceilings house recessed twin narrow-beam LED adjustable spotlights from MP Lighting which create a comfortable lighting backdrop. Original cast-iron columns, featuring decorative capitals, are lit by recessed narrow beam uplights from MP Lighting which highlight the column detail.